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C Spire Opens New State-of-the-Art Retail Store in Picayune to Showcase Customer Inspired Communication Services and Technology Products

Store offers hands-on, interactive approach to help customers discover, learn and select devices, apps, content, services and accessories to best meet their individual needs

Picayune, Miss. (January 15, 2015) – C Spire unveiled its new 2,500 square foot, customer-inspired store in Picayune today – promising to transform and redefine the retail shopping experience with a new, fresh approach that captures the imagination, discovery and excitement associated with shopping.

The new store, located at 230 Frontage Road, is the result of more than a year of exploration and research by C Spire - all designed to deliver on the company’s customer inspiration promise and bring to life a shopping experience like no other by creating a more interactive and inviting store environment.

“Like all of our markets, Picayune is unique - so we designed our new retail experience around the people who matter the most to us – our customers,” said David Hayes, vice president of Marketing for C Spire. “We looked at how consumers use technology and built our store from the ground up to reflect that reality.”

Hayes said the Picayune store, which was previously located at 1 Sycamore Road, delivers an interactive shopping experience that mirrors how customers live, work and play and will help the company move closer to its goal of becoming known as one of the nation’s premiere retailers.

No detail escaped the focus of the team responsible for bringing the company’s vision of a reinvented retail experience to life. Colors, store layout, designs, materials and service delivery all were scrutinized with the goal of appealing to a multi-generational cross section of consumers. The store is highlighted with reclaimed hardwood, Hayes said.

C Spire even commissioned Slidell, LA artist Joel Geiger to fashion a special sculpture of the company’s iconic brand logo using steel and other metal materials. The artwork is prominently displayed on an inside wall visible to shoppers when they enter the store.

The store, which opened in early December, held a grand opening today with a ribbon-cutting, reception and celebration featuring C Spire executives, city officials and local business and community leaders. Food, prizes and giveaways were part of the party atmosphere and program. C Spire and Picayune Mayor Dr. Ed Pinero also presented a $1,000 contribution to the Pearl River Animal Shelter, a local non-profit charity, during the program.

Modular, Flexible Design

Everything inside the store is modular, scalable and designed for ultimate flexibility, according to Hayes. The store highlights C Spire’s consumer and business telecommunications and technology products and services, devices and accessories across four unique areas – explore, live, work and play.

  • A new Live area features a smart tech display wall with devices, accessories and other applications that consumers can discover, explore and learn how they can be used in everyday life. The section focuses on topics like health, home security and entertainment.
  • A Work section highlights products and services offered by C Spire Business Solutions, including
  • demonstrations of “Find-me-follow-me,” IP Voice device features, Push-to-Talk service, wireless phones, hosted Exchange email services and customer testimonials on touchscreen video displays.
  • A Play area that encourages customers to shop and play in an open and interactive space. The area helps consumers understand and learn how apps, accessories and devices can work together.
  • An Explore area has walls that highlight C Spire’s diverse music accessories line up complimented by digital monitors with product information.

“C Spire is customer inspired and we want customers to feel that from the moment they walk through our doors,” Hayes said. “Our new retail design makes it easy for customers to learn more and fully immerse themselves in a personalized and relevant shopping experience.”

Enhanced Service Experience

What consumers won’t see in the new Picayune store is the traditional retail “cash register” counters. Instead, those have been replaced with round “learning tables” that allow for natural conversations with C Spire team members, who are equipped with tablets supported by a point-of-sale system that offers flexibility for helping consumers anywhere in the store.

Customers also won’t see printed product information common in most stores. That’s been replaced by digital signage, e-brochures and interactive video monitors, offering consumers the information they want and need literally at their fingertips while giving C Spire the flexibility of updating messaging faster and more efficiently.

Store Details

The Picayune store’s hands-on design aims to engage shoppers and provide a “try before you buy” customer inspired service experience, according to Steve Rodgers, market manager for C Spire in Picayune. Rodgers and his seven-member staff are trained to assist consumer and business customers with individual purchasing decisions, customer-inspired service and technical support. Regular store hours of operation are Monday through Saturday 9 a.m. to 6 p.m.

“We’re proud of our new store, but we’re even more excited about continuing to contribute to the economic development of this region,” Rodgers said. The new retail location builds on C Spire’s significant capital and network investments in Picayune and Pearl River County, including availability of 4G LTE services that offers data speeds up to 10 times faster than previously available.

“Expansion of C Spire’s retail operations is good news for consumers and businesses. C Spire is a great corporate partner and we appreciate the investments they continue to make in our community and in our people,” said Picayune Mayor Dr. Ed Pinero. “This announcement reinforces their commitment to provide us with access to the latest devices and technology, including a strong mobile network.”

Local business leaders echoed Pinero’s praise of the company’s decision to select Picayune as one of the markets for its new prototype retail store design. “Any opportunity for business growth and enhanced mobile coverage in Picayune is positive for the business community and our residents,” said April Lovelace, director of the 300-member Greater Picayune Area Chamber of Commerce. “We appreciate C Spire’s continued investment in the city of Picayune.”

For more information on C Spire’s retail operations, network expansion and overall community investment, visit www.cspire.com.

About C Spire
C Spire is a diversified telecommunications and technology services company that provides world-class service and a superior, comprehensive suite of customer-inspired wireless communications, high-speed Internet access and a range of other telecommunications products and services to consumers and businesses. This news release and other announcements are available at www.cspire.com/news. For more information about C Spire, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire or Twitter at www.twitter.com/cspire.