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C Spire Debuts Customer-Inspired, Pay-As-You-Go Rolling Data Plans that Promise to Save Consumers Money and Eliminate Surprise Data Overages
Provider first in U.S. to offer consumers plans combining the simplicity and flexibility of no contract or deposit with control over monthly mobile phone costs and data overages
Ridgeland, Miss. - (December 15, 2014) – Just in time for the holidays, C Spire today became the first U.S. mobile provider to introduce Pay-As-You-Go Rolling Data plans that promise to save consumers money and eliminate surprise data overages.
The three new plans offer consumers with no annual contract a choice of price points - $40, $55 and $65 a month – for 2 GB, 4 GB and 6 GB of rolling data and unlimited talk, text and photos along with automatic data overage protection and optional top-up data passes on the company’s nationwide 4G + LTE mobile broadband network.
A key, customer-inspired feature of the plans allows users to save any unused data – up to the plan maximum – for use in the next month. “Rolling data is about getting to keep the data you don’t use and carrying it over to the next month without worrying about how much data you will need,” said Jim Richmond, vice president of Corporate Communications for C Spire, which rolled out similar plans for postpaid customers last month.
Richmond said extending rolling data plan options to non-contract customers reinforces the company’s commitment to simplicity, flexibility and control in the development and introduction of mobile plans. “Consumers want to use mobile services without constantly worrying about surprise overages.”
C Spire’s free automatic data overage protection eliminates the specter of surprise charges, Richmond said, noting that customers receive a text message when they have used 80 percent of their data balance and then again when they have zero remaining data with an option to purchase a data top up pass on their device. Optional passes range in price from $10 for 500 MB up to $45 for 3 GB of data.
Richmond said rolling data plans offer consumers the best overall value, eliminating the confusion, uncertainty and higher costs associated with tiered data plans and automatic overage charges that are a staple of competing plans offered by most other providers. In 2014 alone, the nation’s three major mobile service providers imposed $1.5 billion in data overage charges on consumers.
“Very few consumers instinctively know how to quickly and accurately calculate their data usage on mobile devices,” Richmond said. The average U.S. mobile consumer uses about 800 megabytes (MB) of data a month, according to Nielsen, but many are paying for plans with five to 10 times as much data than they use every month.
As more consumers connect to Wi-Fi networks, many are surprised to learn that this type of access doesn’t count against any monthly data limit. C Spire even offers users of Android smartphones a free Wi-Fi On app that gives them access to more than 1 million Wi-Fi networks.
About C Spire
C Spire is a diversified telecommunications and technology services company that provides world-class customer service and a superior comprehensive suite of customer-inspired wireless communications, high-speed Internet access and a range of other telecommunications products and services to consumers and businesses with a personal focus. This news release and other announcements are available at www.cspire.com/news. For more information about C Spire, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire or Twitter at www.twitter.com/cspire.