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C Spire Wireless Opens New State-of-the-Art Retail Store in Mobile to Showcase Personalized Wireless Services

Store offers hands-on, interactive retail experience to help customers choose wireless devices, apps, content and accessories to best meet their individual needs

Mobile, Alabama (September 19, 2013) – C Spire Wireless, the only U.S. provider that makes wireless service conveniently personal for customers, today announced the grand opening of its new 1,614 square foot prototype retail location in the Bel Air Mall.

The new, in-line store, located at 3299 Bel Air Mall, features C Spire’s latest open floor plan design, wireless devices, feature and smart phones and accessories, as well as the company’s industry-leading personalization program, which gives customers apps and content that fit who they are, services that anticipate their needs and rewards for using their phone in new ways.

The store, which was previously located in another part of the mall, officially opens today with an 11 a.m. ribbon-cutting, reception and celebration featuring C Spire executives, elected officials and local business and community leaders in the city of Mobile. Food, prizes and giveaways will also be a part of the grand opening.

The Bel Air Mall store has a state-of-the-art, hands-on design to engage customers and provides a “try before you buy” personalized service experience, according to Jeremy Ault, market manager for C Spire. Ault and his five-member staff are trained to assist consumer and business customers with individual purchasing decisions, personalized customer service and technical support. Regular store hours of operation are Monday through Saturday 10 a.m. to 9 p.m.

“C Spire is customer inspired and we want customers to feel that from the moment they walk through our doors,” said Graham Miller, regional manager of Retail Operations for C Spire Wireless. “Our new retail design makes it easy for customers to learn more and fully immerse themselves in the personalized wireless experience.”

Miller said the Bel Air Mall store features C Spire’s new open floor plan that removes barriers between the service area and sales floor, making the entire store one environment designed to personalize the customer experience. The store showcases a highly interactive and engaging retail concept and offers consumers a more high-tech, personalized experience, providing them with the latest and most innovative products and services.

Among the new store’s features are:

  • A distinctive exterior design that reinforces the unique personalized experience customers receive
  • A redesigned entry area where customers can relax as C Spire retail staff help them through every step of personalizing their wireless experience
  • Placement and organization of smartphones, tablets, wireless modems, mobile hotspots and other devices along the walls so customers and retail staff can receive more personalized service
  • A new Engage area is the hub of store activity with a compelling, interactive high-definition screen that demonstrates all of the benefits of personalized wireless available only from C Spire. Customers can interact with the touchscreen display to learn more about industry-first products and services like PERCS, the company’s personalized rewards and customer engagement program and Circle, the company’s community forum that engages consumers in a two-way conversation about products, services and their wireless experience.
  • A reconfigured consultation area in the center of the store where C Spire retail CREW staff can work alongside customers at casual café style stations to give personalized attention to their wireless needs.

“We’re proud of our new store, but we’re even more excited about continuing to contribute to the economic development of this region,” Miller said. The new retail location builds on C Spire’s significant capital and network investments in Mobile and the surrounding area, including plans to roll out 4G LTE services later this year.

“Expansion of C Spire’s retail operations is good news for consumers and businesses in the city of Mobile. C Spire is a great corporate neighbor and we really appreciate the investments they continue to make in our community and in our people,” said Reggie Copeland, president of the Mobile City Council. “This announcement reinforces their high level of commitment to providing our residents and businesses with access to the latest wireless technology, including a strong network, a wide variety of devices, plans, apps and more.”

Local business leaders echoed Copeland’s praise of the company’s decision to select Mobile as one of the markets for its new prototype retail store design. “Any opportunity for business growth and enhanced wireless coverage in Mobile is great for the business community and residents alike,” said Bill Sisson, president and CEO of the Mobile Area Chamber of Commerce.

“Business development and growth, along with advances in available technology that include expansion and provision of high-speed wireless, services and applications, are all elements that make Mobile attractive for continued economic development,” Sisson said. “We appreciate C Spire’s continued investment in Mobile County.”

For more information on C Spire’s retail operations, network expansion and overall community investment, visit www.cspire.com.

About C Spire Wireless

C Spire Wireless is a diversified wireless communications and technology services company passionately committed to making all of its services conveniently personal. The company powers its fast 3G and 4G LTE networks with extensive optical fiber infrastructure, offers shared data plans, a range of unlimited plans that let you relax and pay only for the unlimited features you really use, products and services with key customer-inspired features and the industry’s only comprehensive rewards program. This news release and other announcements are available at www.cspire.com/news. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire or Twitter at www.twitter.com/cspire or Google + or www.pinterest.com/cspirewireless