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C Spire And Mobivity Announce Partnership To Create Interactive Fan Engagement Program For Memphis Grizzlies

Pact Will Allow Companies to create Unique Mobile Marketing Platform and Sophisticated Graphics Inside FedExForum for Live Polling, Text-to-Win Campaigns and Picture-to-Screen Programs

Memphis, Tenn. - (Dec. 11, 2012) – C Spire Wireless, the only U.S. wireless provider that offers consumers and businesses a suite of personalized services, announced a partnership today with Mobivity Holdings Corporation (OTCQB: MFON) to create interactive and unique fan engagement solutions for the Memphis Grizzlies and FedExForum.

Mobivity, an award-winning provider of proprietary mobile marketing technologies and solutions, will help fans interact with the NBA team using its patented mobile marketing platform as well as in-stadium graphics for live polling, text-to-win campaigns and picture-to-screen engagement. C Spire is the official wireless partner of the NBA team and FedExForum and has exclusive category rights for marketing promotion and technology development under a multi-year sponsorship agreement with the team.

“We’re excited about the partnership with Mobivity, which will help us increase the amount and quality of brand engagement with Grizzlies fans throughout the season,” said Jim Richmond, vice president of Corporate Communications for C Spire Wireless. “Mobivity is helping us develop a more personalized relationship with fans in a venue that is one of the best sports and entertainment destinations in the Mid-South.”

Richmond said Mobivity also has created a C Spire-branded web opt-in site to aid in building fan engagement with the Grizzlies. Using the company’s HD graphics system, fans will engage with the team in real-time through text and picture messages, Facebook and Twitter posts, text-to-win and polling campaigns during home games this season.

“Mobivity is pleased to establish this mobile partnership with C Spire and the Memphis Grizzlies and we look forward to an engaging and successful relationship with fans during the season,” said Michael Falato, senior vice president of Sales and Business Development for Mobivity.

In addition to cutting-edge fan engagement solutions, Mobivity’s patented technology also will allow the Memphis Grizzlies to stay connected to fans via text messages and notifications along with mobile updates and offers to increase attendance and brand loyalty.

“On behalf of the Memphis Grizzlies organization, we are honored and thrilled to be starting a new partnership with Mobivity and continuing to grow our partnership with our official wireless partner, C Spire Wireless,” said Chad Bolen, vice president of corporate sponsorships. “This new relationship will enhance our mobile marketing technologies and solutions for our fans. With mobile platforms becoming an integral part of our society, we are confident our fans will appreciate the live polling, text-to-win campaigns and picture-to-screen engagement coming this season.”

About C Spire Wireless

C Spire Wireless is a diversified wireless communications company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first wireless provider in the U.S. to personalize customers’ experience by offering apps that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways – all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at www.cspire.com/news. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire or Twitter at www.twitter.com/cspire or Google + or www.pinterest.com/cspirewireless