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C Spire Wireless Launches PERCS Million Points Giveaway Contest; Offering Wireless Users The Chance To Score Big This March

To Celebrate College Basketball’s Biggest Stage and the Success of the Nation’s First Personalized Customer Engagement Program, C Spire Will Give Away One Million Rewards Points

Ridgeland, Miss. (March 1, 2012) – The nation’s top college basketball stars aren’t the only ones that will score big this March. With the launch of C Spire’s unprecedented PERCS Million Points Giveaway contest, one wireless user will score a million PERC points – giving them access to valuable rewards personalized just for them.

The contest, which kicks off today, will run through the month of March, ending with the announcement of the PERCS Million Points Giveaway winner on April 4 following the conclusion of the big championship game.

Since C Spire launched the PERCS rewards program last fall, the nation’s only personalized customer engagement program, participants have earned more than 21 million PERCS points and redeemed over 75,000 status points for some great rewards.

“Consumers are excited about getting rewarded for engaging with our brand and being associated with a company that recognizes and values their desire for a personalized wireless experience,” said Kevin Hankins, chief operating officer for C Spire Wireless. With one million PERCS points, the benefits the winner will experience are substantial. The winner can choose how they would like to use their reward points, which have the equivalent value of $3,000 toward device costs, $5,000 for accessories, free activations and more.

Hankins said the company also is working to develop an approved list of popular community-based charities and non-profit programs that civic-minded customers can designate to donate their accumulated PERCS reward points.

Entry into C Spire’s PERCS Million Points Giveaway contest is easy and fun. Wireless users have a variety of ways to enter, including once each online at cspire.com, in stores, on Circle and through social media sites like Facebook, Twitter, YouTube and Google+. Wireless users can receive up to 50 points each time for using the various online, retail and social media channels to enter the contest.

C Spire Wireless has already experienced early success with the nation’s first personalized consumer engagement program, with nearly half of smartphone users and thousands of non-customers earning more than 21 million points.

“All loyalty programs offer some form of reward, but many don’t fully connect with members … C Spire’s PERCS program sets a new industry standard,” said Sheryl Kingstone, Yankee Group research director and an expert on customer-centric strategies. Yankee Group research shows that 77 percent of consumers prefer loyalty programs that offer service upgrades in addition to traditional points-for-merchandise plans. “C Spire’s program is transparent, engaging and makes a better customer experience and service part of the value proposition,” Kingstone said.

C Spire customers get two types of rewards, Status PERCS and PERCS Points, for things like sharing their views on the company’s community social forum, being a loyal customer and engaging in activities on their way to personalizing their wireless experience.

Personalized wireless at C Spire is a package of different wireless services and programs that combine to reflect and serve each customer’s unique needs. Customers will see this unique personalization in apps and content that fit them, services that anticipate their needs, and rewards they’ll get just for using their phone in new ways. In addition to PERCS, specific examples of C Spire’s industry-first personalized wireless services include:

  • Scout: creates an optimum, personalized app experience not available at any other wireless carrier by getting to know each consumer in a more intimate way and by providing app recommendations that match their interests and needs.
  • Circle: C Spire engages consumers in a two-way conversation and listens to what they have to say through online panels, focus groups, user generated initiatives and more. This gives the company valuable information and tools needed to create unique consumer experiences with products and services.
  • Plans: C Spire offers a variety of individual, family and business voice and data plans that give users the freedom and flexibility to use their phone how and when they want, including infinite data options.

For more information about C Spire’s PERCS rewards program, go to www.cspire.com/rewards.

About C Spire Wireless
C Spire Wireless is a diversified wireless communications company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first wireless provider in the U.S. to personalize customers’ experience by offering apps that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways – all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at www.cspire.com/news. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire or Twitter at www.twitter.com/cspire.