there's an Apple Watch
for everyone.

Stay more active, healthy and connected with the right Apple Watch and plan option for you.

SHOP NOW
BUY NOW

Apple Watch requires iPhone 6s or later. Blood Oxygen app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes.

BUY NOW

Apple Watch requires iPhone 6s or later. ISO standard 22810:2010. Appropriate for shallow-water activities like swimming. Submersion below shallow depth and high-velocity water activities not recommended.

wearable data plan

Getting a gift for kids, older parents or other loved ones? Give their Apple Watch its own phone number with a wearable data plan. And Family Setup lets you set up their watch for them using your iPhone.

paired data plan

With a paired data plan, your Apple Watch and iPhone can share the same phone number, helping you stay connected on both devices.

Measure your blood oxygen level. Keep an eye on your heart. See your fitness metrics on the enhanced Always-On Retina display. Live a healthier, more active, more connected life.

BUY NOW

Measure your blood oxygen level. Keep an eye on your heart. See your fitness metrics on the enhanced Always-On Retina display. Live a healthier, more active, more connected life.

Blood Oxygen. Measure your blood oxygen with a revolutionary new sensor and the Blood Oxygen app.1
ECG app. Take an electrocardiogram from your wrist anytime, anywhere.2
Sleep app. Meet your sleep goals each night so you can live a healthier day.

Track your daily activity and precisely measure all your favorite ways to work out, even underwater.3

Workouts. Choose from running, swimming, yoga, cycling, dance, or almost anything else you're into — and start measuring your every move.

Built-in cellular4 lets you get calls, send texts, stream Apple Music,5 and talk to Siri — all without your phone. And Apple Pay is always close at hand.

The Always-On Retina display is now 2.5x brighter outdoors when your wrist is down, so you can see your watch face without waking your screen. And with new customizable faces, there's a look for you.

Face Sharing. Discover new watch faces online or in the App Store, then share with friends and family.

Now you can use your iPhone to pair watches for family members who don't have their own iPhone. So everyone can stay in touch.6

Health
Get heart notifications. Track your sleep. Quickly call for help in an emergency.7

Fitness
Track all your daily activity. Precisely measure your favorite workouts.

Connectivity
Get calls and texts. Listen to music. Use Apple Pay and Siri. All right from your wrist.

Personalization
Add a new band to change up your look. Discover, customize, and share watch faces.

Apple Watch Series 6
Series 6
Apple Watch SE
SE

GPS + Cellular
Starting at $499

BUY NOW

GPS + Cellular
Starting at $329

BUY NOW

Aluminum

Aluminum

Stainless steel

--

44mm or
40mm
case size

44mm or
40mm
case size

Always-On
Retina
display

Retina
display

Blood
Oxygen
app1

--

ECG app2

--

High and low
heart rate
notifications
Irregular
heart rhythm
notification8

High and low
heart rate
notifications
Irregular
heart rhythm
notification8

Fall detection

Fall detection

Supports
Family Setup6

(GPS +
Cellular

models)

Supports
Family Setup6

(GPS +
Cellular

models)

  1. Blood Oxygen app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes.
  2. The ECG app is available on Apple Watch Series 4 and later (not including Apple Watch SE) with the latest version of iOS and watchOS. See apple.com/watch for compatibility details. ECG is not intended for use by people under 22 years old. With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.
  3. Apple Watch Series 6 and Apple Watch SE have a water resistance rating of 50 meters under ISO standard 22810:2010. This means that they may be used for shallow-water activities like swimming in a pool or ocean. However, they should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth.
  4. Wireless service plan required for cellular service. Contact your service provider for more details. International roaming is not supported. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions.
  5. Apple Music requires a subscription.
  6. Not all features will be available if the Apple Watch is set up through Family Setup. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/watch/cellular for participating wireless carriers and eligibility.
  7. Apple Watch Series 6 (GPS + Cellular) and Apple Watch SE (GPS + Cellular) can use a cellular connection for Emergency SOS. To use Emergency SOS on an Apple Watch without cellular, your iPhone needs to be nearby. If your iPhone isn't nearby, your Apple Watch needs to be connected to a known Wi-Fi network and you must set up Wi-Fi Calling.
  8. Irregular rhythm notification requires Apple Watch Series 3 or later (not including Apple Watch SE) with watchOS 6 or later, and iPhone 6s or later with the latest version of iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib). See apple.com/watch for compatibility details.

Some bands sold separately.
Apple Watch Series 6 and Apple Watch SE require an iPhone 6s or later with iOS 14 or later. Features subject to change. Some features, applications, and services may not be available in all regions or all languages. See apple.com/watchos/feature-availability for complete list.