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C Spire Business Inks Deal with ESPN’s Herbstreit as Brand Partner, Spokesperson

Twelve-time sports Emmy winner, television broadcaster and College Game Day analyst to promote brand

Ridgeland, Mississippi (September 1, 2020) - Emmy Award-winning television broadcaster and ESPN analyst Kirk Herbstreit is partnering with C Spire as a brand spokesperson for its business division, it was announced today.

“Herbstreit is an American sports broadcasting icon,” said Jim Richmond, vice president of Marketing for C Spire. “As one of the most recognizable names and voices in sports, we look to leverage Kirk’s professionalism, popularity and talent to drive engagement around the C Spire Business brand.”

Herbstreit will help C Spire in a variety of ways such as digital and social media promotion, brand spokesperson, business development and content creation for its business division, which provides IT solutions such as internet, VoIP and a suite of managed services to firms ranging in size from small to enterprise.

“C Spire is one of the strongest telecommunications brands in the South, and I’m excited to join their team as a branding partner for their business division,” Herbstreit said. “From their award-winning products and services to their world-class customer service, I look forward to helping contribute to their future success.”

Since 1995, Herbstreit has been a college football analyst for ESPN/ABC. In 1996, he joined Chris Fowler and co-analyst Lee Corso on ESPN’s College GameDay program making 2020 Herbstreit’s 25th season on this popular Emmy Award-winning studio show. Since 2006, Herbstreit has been the game analyst for ABC’s Saturday Night Prime Time broadcast.

Herbstreit has won 13 Sports Emmy Awards including Best Studio Analyst, Best Event Analyst and Best Studio Show. Herbstreit has also called 12 National Championship games and 14 Rose Bowls, more than any other college football analyst.

A 1993 graduate of The Ohio State University, Herbstreit is a former OSU quarterback and was the team captain for the 1992 season. He and his family reside in Nashville, Tennessee.

Herbstreit has been a special guest speaker for various C Spire Business events over the last several years in Jackson, Nashville, Mobile and Birmingham discussing a variety of topics with company executives and dozens of business owners.

C Spire Business provides businesses of all sizes with technology designed to help them succeed backed by a team of specialized IT experts who work with firms to deliver a wide range of scalable voice and data solutions based on their immediate and future goals, challenges and needs.

About C Spire Business
C Spire Business is a division of C Spire, a privately-held telecommunications and technology company driven to deliver the best experiences in wireless, fiber internet, and business IT solutions such as internet, VoIP, cloud and managed services. Read more news releases and announcements at For more information, visit or find us on Facebook, Twitter or Instagram.